Author: rscott56@netzero.com

Having problems understanding Search Engine Optimization? Have you tried to implement SEO on your web site or blog and you’re not getting any results? Perhaps the problem lies with your initial understanding of Search Engine Optimization. After all, if you don’t know the basics, how can you build on a solid SEO practice? Let’s look…

Creativity is important when starting up a small business. It brings your business to the next level. Creativity is a major component of my woodcarving business. I want to create something that my competitors don’t have. How can I ‘out create’ them? My creativity zone begins by temporarily removing the customer factor. I know, that…

How do you brand your company? How do you brand yourself? Are these not the same? It is, or rather should be, when running your own small business. For me, I learned how my customers perceive me is how they perceive my product. But more so, how they perceive my company? Will they say that…

Dressing Up  In the early morning I would shave, shower and dress in business attire then head to a quick breakfast before I leave for the office. I felt good dressed in a pressed shirt, pants and tie.  I felt important in my business attire. Being Needed  At work my co-workers, supervisors, customers needed me….

My repeat customers are a cornerstone of my woodcarving business. I strive to make my customers happy so they will return to buy more of my woodcarvings in the future.  These are the key elements I use to create repeat customers? Proper Prices At worst, your prices should not exceed your competitor’s prices – unless…

Side hustles, income streams, profit centers, second jobs, money making schemes are little side businesses to make extra cash. These profit centers are vital components that can sustain you and to start a home-based small business. Some of my new income streams have been lucrative while others provided minimal money. They required work and hustle…

Want to start a business today? Running short on ideas on what you want to start a business with? Basically, it’s what you know what other people are looking for. Starting a business is about having that great idea and follow-through. Here are some ideas for you to think about. Again, start with what you…

Your marketing process should come first in your business actions. Marketing and sales are two entirely different divisions. Sales sell your products and services; marketing researches and finds potential customers to sell to.  Marketing integrates a communication process throughout all areas of your business. I once argued with an owner of a company about the…

I know how difficult it is to negotiate on prices or time. I want to make a sale but what if the price is much more than the customer expects? What if they need a product sooner than I can deliver? My successes and failures in negotiating have helped me learn to successfully make sales…

A marketing plan is a map for your business advertising and marketing efforts for the coming year to help reach marketing goals. Your marketing plan is unique. The marketing plan helps you decide on the best use of your resources to achieve your business goals such as coming up with a sales forecast. The marketing…